Meta ads
Show your offer to local people on Facebook and Instagram, and send every enquiry into a system that answers it.
A local person sees your ad
On Facebook or Instagram, in the area you chose.
They tap and fill in a short form
Name, number and what they need.
An instant reply goes out
A text or email, in your wording.
You get the enquiry
Saved in one place, with a message to your phone.
You see what it cost
A plain report of spend and enquiries.
What it is, in plain words
Meta ads are the paid adverts you see on Facebook and Instagram. You pick an area and a budget, and Meta shows your ad to people there.
They can start bringing enquiries sooner than search, but you pay for the ad whether or not it works, and results vary from business to business. That is why we start with a small budget and look at the real numbers before spending more.
The ads are only half of it. An enquiry that waits a day for a reply is often wasted money, so every ad we build sends its enquiries into the reply system.
What we do
You approve every ad and every pound of budget before anything runs.
Plan the offer and the area
What you want more of, where you work, and who should see it.
Write the ads
Plain wording and layouts, using photos and logos you supply. You see each one before it goes live.
Set up the enquiry form
A short form or landing page that asks only what you need to reply.
Connect it to your replies
New enquiries go into the instant-reply system. We send a test enquiry through and check it before launch.
Start small, then adjust
Launch on a small budget, look at the results each week for the first month, and change what is not working.
A plain report
What you spent, how many enquiries came in, and what we changed.
The ad account stays yours
The ad account, Facebook Page and payment method are in your name, and Meta bills you directly for the ad spend. We invoice separately for our work.
What you get
- An ad account, Page and history that belong to you
- Ads you have seen and approved, not surprises
- A budget you set and can pause at any time
- A clear view of what you spent and what came back
Who it suits
A good fit if
- You have a clear offer and can take on more work
- You can set aside a small monthly budget for ads
- You want enquiries answered fast, which works best with automations
Probably not the right time if
- You have no budget for ads. Local SEO or automations are a better place to start
- You are fully booked and cannot take new customers
- You want a promised number of leads. Nobody can honestly give you one
What to expect, and how long it takes
Ads can move faster than search, but the first few weeks are about learning what works.
1 to 2 weeks
Set-up
Ad account access, wording, the enquiry form and a test enquiry.
2 to 4 weeks
Small-budget start
Ads run on a small budget while Meta learns who responds.
Month 2 onwards
Adjust
We change wording, images and areas based on the real results.
We make no promises about cost per enquiry or how many enquiries you will get. Starting small lets you see the real figures first.